Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.
Because of this, we send out time sensitive information via our Parent Alert System, which is part of our Emergency Alert System.
From our alert system:
Selecting the Emergency option will override Family Individual Preferences.
Parents who have replied “STOP” to a text sent by the school have blocked messages with their cell provider and will not receive texts.
Please note that regular Parent Alerts are sent with reminders, school closings, inclement weather, and traffic advisories that may be time sensitive and get buried in email. Please be sure your settings allow for these alerts. We all check our texts faster than email
We will NEVER send an Emergency Alert for weather, traffic, or closings, only for actual EMERGENCY situations.
To check/change your settings, login to the Family Portal and follow the following steps:
- Pull down the FAMILY menu on the left
- Select FAMILY HOME
- On the right look for Family Alert Cell Phone and it should say YES. If it does, there’s no need to do anything else.
- If it says NO, select the EDIT pen.
- Select the appropriate parent name(s)
- Change from NO to YES.
- Be sure to SAVE the changes.